MATURAL is a natural skincare brand made for men against the pre-conceptions of harsh chemicals

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MATURAL

Nature’s Best for Men’s Skincare

When we began working with MATURAL, we saw a gap in the men’s skincare market. Existing brands primarily leaned towards products with harsh chemicals or heavy ingredients like charcoal, giving men very few natural alternatives. This presented us with a unique opportunity—to create a brand that introduces men to the benefits of natural skincare remedies. By educating them on why nature works better, we aimed to carve out a new narrative in a market saturated with chemical-heavy options.

DETAILS

New Brand

LAUNCH YEAR

2022

SECTOR

Skincare in FMCG

SERVICES

Brand Foundation Strategy, Brand Expressions Design, Packaging & Prototyping, GTM Strategy

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Project
Overview

A New Narrative for Men’s Skincare

When we began working with MATURAL, we saw a gap in the men’s skincare market. Existing brands primarily leaned towards products with harsh chemicals or heavy ingredients like charcoal, giving men very few natural alternatives. This presented us with a unique opportunity—to create a brand that introduces men to the benefits of natural skincare remedies. By educating them on why nature works better, we aimed to carve out a new narrative in a market saturated with chemical-heavy options.

WHAT WAS IMPORTANT?

Men’s skincare often lacks natural ingredients.
Awareness around natural remedies for men is low.
The market is ready for a shift toward holistic skincare.

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The Opportunity

Bridging Nature with Masculinity

Our strategy for MATURAL was to communicate that nature not only cares for the skin but does so without compromising on masculinity. We wanted to challenge the notion that natural ingredients are exclusive to women’s skincare. The core of our messaging was to make natural skincare approachable, effective, and essential for men. We focused on positioning MATURAL as a premium, no-compromise skincare brand that uses the best of nature to solve real skin concerns. Every touchpoint was crafted to reflect a fresh, powerful, and natural brand essence.

WHAT WE DID?

Position MATURAL as the leader in men’s natural skincare.
Educate men on the benefits of natural ingredients.
Create a masculine yet approachable brand tone.
Ensure the brand resonates with both urban and nature-conscious consumers.

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The Strategy

Nature Meets Sleek Masculinity

The design strategy focused on combining natural elements with sleek, modern masculinity. We wanted to reflect the purity of the ingredients while maintaining a strong, confident aesthetic. The logo, packaging, and overall identity were designed to feel premium yet grounded in nature. We used clean lines, earth tones, and natural textures, ensuring the brand would stand out on shelves and appeal directly to the modern man.

WHAT WE DID?

A minimalist, bold logo symbolizing the brand’s natural core.
Earthy color palette with masculine undertones.
Packaging that communicates transparency, sustainability, and efficacy.
Simple, straightforward messaging on the packaging to reflect clarity.