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Qarak Pot
Tea for the FIFA World
Qarak Pot launched in Doha as a tea chain during FIFA. We handled strategy, identity, packaging, and comms.
Culture
Year
2022
Industry
food & drinks
Client name
Multiple Owners
Scope
Strategy, Identity, Product, Experience
Location
Doha, Qatar
Standing Out During FIFA
The challenge was to create a brand that gained attention during one of the world’s biggest events.
Approach:
Bold, cultural branding that celebrates roots while looking to the future.
We built a tea brand identity rooted in Qatari heritage with global appeal.
A FIFA-Time Favourite
Outcome:
Qarak Pot gained recall as a strong cultural beverage chain.
“They gave us a global look rooted in Doha.”
Multiple Owners
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Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.
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